Influencer marketing has been demonized in the last few years and rightly so, but that being said. I do strongly believe, like any marketing strategy, that a well thought out, properly planned and instigated influencer marketing strategy can reap benefits. But as I mention in the video, it's a two…
I chat to partner and graphic designer, Colin Parks from Human Construct Design + Branding about the importance of brand, logo and collateral to the long term success of your business along with geeking out about fonts, favourite eras of design and how we combine 20 years of graphic designing…
Sean and Jack have been an inspiration to me for nearly a decade, from the years creating the bar at the Merchant Hotel to the award-winning Dead Rabbit; we also talk about their partnership, it's strengths and weaknesses and how they continue to power on through thick and thin. Great…
This week's mash up talks about resilience, dealing with negativity and becoming better at loving yourself to combat it all. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves…
Had a great chat about productivity and time management expert, Mike Vardy, the Productivityist about applying a lot of his techniques to the bar industry and for entrepreneurs as a whole. This episode brings a ton of value for anyone wanting to get more out of their day. Share a…
A mash up of how to define what you want and how to achieve it. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and…
Angus Winchester has been a leading educational powerhouse for decades, I have been lucky enough to call him a good peer for years and it was great to catch up and chat about how he got to where he is and of course to prove or disprove some legends about…
Have a follow-up chat with Z from Proof & Co. and more importantly EcoSpirits, a new packaging and shipping technology that is going to disrupt the spirits industry over the next few years. Great to get down to how and why the product came about and the plans for the…
This came out of a post about people pigeon holing people, this isn't your perception, it's there's and there's alone. To break perceptions of yourself out of the pigeon hole you may find yourself in; you will need to work twice as hard to prove you are half as good.…
My first Post Shift Shot in a while, wanted to tackle Inventory Management this week due to people reopening, struggling with inventory and cash flow. Wanted to give 5 pointers including some that I got from peer, Sean Finter of Barmetrix this week. Share a dram with the hospitality industry’s…
I have been preaching since day one of the pandemic to come out of the other side of it better than we went in as an industry and ourselves. I sat down with Ren Navarro from Beer. Diversity and chatted about her work with the project along with how you…
I was taken aback by just how raw and insightful this episode was with Chris Patino, formally an award-winning brand ambassador with Pernod Ricard and now running his own agency and is one of the owners of the Raised by Wolves in San Diego. If you ever want some real…
Had a great chat with Erik from Modern Bar Cart about my love of Victoria, BC, the force behind my second book, Great Northern Cocktails and so much more. Could have chatted for another hour about entrepreneurship, the industry and further beyond. Share a dram with the hospitality industry’s top…
We deep dive into an online presence, website design and social media marketing for all types of businesses from large to small. Trying to demystify how to create a reliable, sustainable and effective online strategy to get the biggest bang for your buck. Kristoff and I have partnered to build…
Had an amazing and raw conversation with Christina Veira of Side Duties about the state of the industry, who work in advocacy and training, intersectionality in the industry along with some indepth advice pieces of changing the culture in venues across the country and globe. If there is any episodes…
This week's Post Shift Shot is a mash-up of advice about side hustles and entrepreneurship over the last year and a bit. I think side hustles, projects and entrepreneurship are more important than ever. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry…
This is a great episode with Miles Jones, Senior Commercial Manager Western Canada for anyone who ever wondered how brands like Aperol and Campari went from obscure to mainstream in five years, this is a really great insight how you can take a brand and make it mainstream using a…
Jason Williams is the Creative Director for Proof & Co. in Singapore and we chatted about his trek from Coolum in Queensland to Singapore along with creating gins including his own, Widges Gin and the story behind the innovative program, Eco Spirits from Proof and Co. He has 35 open…
This is from an interview with Eugene from Rhum Bishop in Kenya, chatting about hospitality, industry mentorship and entrepreneurship. Join us every Tuesday & Friday as award winning industry stalwart, Shawn Soole interviews some of the hospitality industries top talents from around the world including bartenders, venue owners, distillers and…
I have always admired Simon Ford, he was always a brilliant marketer and ambassador for the brands he backed. I wanted to get to the bottom of why he gave up a fantastic gig for taking the risk on his own brand, the pitfalls, the losses and the wins. Gets…
Had a great chat with the husband-wife team behind Bittered Sling Bitters based right here in BC, a great bitters line that has been slowly taking over the globe for the last 8 years. We chat their backgrounds and get into the thought processes behind the brand, them meeting and…
Have you ever wondered the driving force behind Speed Rack to take it from a humble idea to a worldwide phenom? We have a chat with the dynamic duo behind the competition, the early days, the global success and the future. Join us every Tuesday & Friday as award winning…
With restaurants and bars reopening this week, I wanted to get a live stream Q&A with Ian Tostenson of the BC Restaurant and Foodservice Association and Jeff Guignard of ABLE BC. We chatted about the fundamentals int he reopening, new legislation and answered questions given before and during the Q&A.…
We look at the meteoritic rise to one of the top bartenders and consultants in the world. This was a great episode that covers so much about where Chris came from and his plans in the future. His outlook on the APAC market pre and post covid is inspirational and…